![]() It’s a good idea to get some perspective from someone besides yourself. Which ones make you want to click? Which ones do you simply scroll past? Scroll through your own Facebook feed and take a look at the ads. You’re working to market your brand every day, so it can be tough to step back and make sure the copy for your Facebook ad resonates. In the following ad, TaskRabbit shares its value with the copy: “Getting everything done is easier than you think,” “Hire a tasker instead,” and “We’ve got chores covered.” Just three sentences completely explain the value of the service.īall Honda Facebook ad, with upfront numbers 8. What does someone get out of using your product? How will it help them? These are the areas you should focus on in your copy, and you should get these points across in a clear, concise manner.įor example, TaskRabbit helps people hire others to complete personal tasks, but the value is that users can get everything done when they’re busy and overwhelmed. However, when it comes to Facebook ads, you need to keep it short, and lead with value. You have to explain your product to people, after all. You’re paying for an ad, so it can be tempting to cram in as much as possible. Speaking of calls to action, did you know that “Call now” is also an option? Learn more about click-to-call ads on Facebook here. Society6 Facebook ad, with one call to action Then you can write targeted ads that speak to that very specific audience. and are interested in fitness and wellness. What does it look like to implement this Facebook Ad tip? Here’s an example. You can target your ads to women who are over 30 that live in the U.S. On Facebook, however, you can narrowly target your audience. On your website, you have to write copy that speaks to all potential customers, and you probably have a few different personas. Just as though you were an in-person salesperson, you need to focus all your attention on this person and their needs. This person, your target, is the one you need to woo and persuade. But if you want to be effective, you must write as though you’re writing to one person-and one person alone. When it comes to selling online, it’s tempting to write like you’re on stage at a conference. Use Facebook Targeting to Narrow Your Audience, then Write to It 9 Strategies for Writing Your Best Facebook Ads 1. WORDS OF WONDER GAME ON FACEBOOK HOW TOSo here’s how to do it: Use these principles to write the best ads you can. It’s an essential part of a successful ad. It makes connections, cuts out excess information, and makes the choice to proceed seem obvious. ![]() Great advertising copy can persuade, excite, and entertain. Good copywriting functions as a guide-it shows people where they need to go. Good ad copywriting can persuade your audience to click through to your website. ![]() ![]() If you’re spending money on a Facebook ad, you want to make sure it does its job. Images are important in Facebook Ads, but copywriting is also essential. Yes! When you envision a Facebook ad, you might think of a large image.
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